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What the heck does social media have to have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has become an increasing marketing channel over the last few years, many companies have not yet started to make use of the potential of it. This is crucial if you are investing in SEO. While the benefits of using social media are not immediately apparent, they are crucial to SEO support. Here are five reasons social media is important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some period of time. If people tweet, share, like, comment or share an article This is referred to as social engagement. Content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of the content. It’s a way to determine what content is popular with users over what their algorithm determines to be of good quality. A piece of content could be immediately indexed in the event that it’s receiving lots of engagement on social media.
2.) Link Building
Long gone are the days of asking for websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites who are willing to link to your site, if they are considered «unnatural»? Social media is the way to go. Social media allows you to post your content and share it with interested audiences who might be willing to link to your content, when it’s worthy of linking to. Those people will also share your content with their network, further increasing the influence of your content.
3.) Content amplification
The quality of the content you publish, it won’t gain traction in the absence of amplifying it. Sure, email marketing can be an effective way to boost content, but it’ll only reach the people in your database of marketing. The possibility of reaching new audiences is via social media. After you have shared your content, موقع تزويد مشاهدات those who follow you will also spread it to their networks if they find it useful. Then those people will share it with their following to increase your reach. You’ll also get relevant traffic, inbound linking social signals, inbound linking, and brand recognition All of which can be used by search engines for content quality determination.
content amplification lifecycle
4) Brand Sensibilization and Brand
Search engines will use your brand’s image and recognition to judge the quality of your site and how trustworthy it must be in their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations can be built by using social media to boost Google’s trust and assist with search results that are branded.
5) Social Indexing
Since the search engines are able to index social media sites which means they show on search results pages. This allows your business to show up in search results for search queries that are branded and not limited to your company website. It’s even more effective. Individual tweets from Twitter could be indexed and displayed in the search results. This enabled your content to be ranked higher in the results of a search. However, it was only temporary it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.